The 48 Laws of Power-Law 8: Make Other People Come to You

Use Bait if Necessary: Promotes the strategy of drawing others to you by offering incentives or bait.


Law 8 of the timeless masterpiece “The 48 Laws of Power” by Robert Greene is a captivating strategy that emphasizes the art of drawing others towards oneself. In a world where competition is fierce, mastering this law can provide a significant advantage in various aspects of life, from business to personal relationships.

In today’s fast-paced world, standing out and making an impact is crucial. Law 8 suggests a proactive approach where instead of chasing opportunities or people, one creates an irresistible allure, making others gravitate towards them naturally.

Understanding Law 8

Law 8 encapsulates the essence of strategic thinking and influence. It advocates for positioning oneself in a manner that makes others seek your attention, respect, or collaboration willingly.

Law 8, as outlined in Robert Greene’s “The 48 Laws of Power,” emphasizes the strategy of making others come to you by offering incentives or bait. It suggests positioning oneself in a manner that attracts attention, respect, or collaboration naturally, rather than pursuing opportunities or individuals aggressively. This law underscores the importance of creating allure through strategic means, such as providing valuable resources, exclusive insights, or compelling opportunities as bait. By mastering the art of baiting, individuals can effectively draw others towards them, fostering beneficial relationships and creating opportunities for success

Importance of Bait

Bait acts as a powerful tool in implementing Law 8. It entices others, arousing curiosity or desire, ultimately leading them to you. Bait can be anything from valuable resources to compelling opportunities.

Examples of Bait

Numerous historical and contemporary examples illustrate the effectiveness of bait in attracting attention and gaining favor. From offering exclusive insights to providing unique networking opportunities, bait comes in various forms tailored to the target audience.

Bait plays a crucial role in implementing Law 8, “Make Other People Come to You—Use Bait if Necessary,” from Robert Greene’s “The 48 Laws of Power.” Here’s why bait is essential:

  1. Attraction and Engagement: Bait acts as a magnet, attracting others towards you by offering something of value or interest.
  2. Control and Influence: By providing bait, you control the narrative and situation, influencing others to act according to your terms.
  3. Strategic Advantage: Offering enticing bait positions you strategically, giving you an advantage in negotiations, relationships, or power dynamics.
  4. Enhanced Persuasion: Bait enhances your persuasive abilities, making it easier to persuade others to align with your goals or desires.
  5. Long-term Benefits: Well-crafted bait can lead to long-term benefits, such as loyalty, cooperation, and mutually beneficial relationships.

How to Implement

Implementing Law 8 requires finesse and strategic thinking. It involves identifying the desires and motivations of others and crafting bait that aligns with their interests. Additionally, maintaining authenticity and sincerity is crucial to ensure long-term success.


  • How can I identify suitable bait for different situations?
    • Identifying suitable bait requires understanding the desires and motivations of your target audience. Conduct thorough research and tailor your offerings accordingly.
  • Is baiting manipulative?
    • While baiting involves influencing others, it’s essential to approach it ethically and transparently. Authenticity and honesty should always be prioritized.
  • What if my bait fails to attract attention?
    • If your bait fails to yield the desired results, reassess your approach and make necessary adjustments. Experimentation and continuous improvement are key.
  • Can baiting be applied in personal relationships?
    • Yes, the principles of Law 8 can be applied in various contexts, including personal relationships. However, sincerity and genuine care are essential for maintaining trust.
  • Are there any risks associated with using bait?
    • While bait can be a powerful tool, there are risks of being perceived as manipulative or insincere. It’s crucial to use bait responsibly and with integrity.
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Also read: The 48 Laws of Power-Law 9: Win Through Your Actions, Never Through Argument

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